Hi, Dan Sheehan from Social Merlin back again for another Marketing Minute. Today’s topic: the “5 Best Video Editing Tools for Financial Advisors” will give you guidelines for choosing the right video editing tools. As mentioned in previous blog posts online video is highly effective for financial advisors to connect with their prospects and clients. You can take your video marketing production up a notch by mastering some of the many editing tools that are available today. Remember your goal is to attract ideal clients every month, so you want to produce something that sets you apart.
After recording your video, you need to package it into an appealing and eye-catching product. Just like other video tools, editing tools don’t have to take a chunk out of your marketing budget. There are nifty free online tools while others have a minimal user fee. With all the apps and tech tools available, it can be overwhelming to know which ones to choose. Everyone has their preferences, but here are some key pointers to consider when choosing your video editing tools:
- You want something easy to use. You must be able to combine video clips, stock photography and slide decks.
- Your text placement is important, so find a tool that allows you to change the color and font sizes of your text designs. You also must be able to move and place the text boxes anywhere on the graphics to create the look you want.
- Use a tool that has music options, a photo and video library that has been pre-licensed for use. By incorporating these elements, you can produce memorable videos to inspire your prospects and clients.
- Make sure your videos are easily accessible and sharable after you’ve finished editing. Ideally you want to use a cloud-based tool that you can access from anywhere, anytime. You’ll want to share your videos on Facebook, LinkedIn, Twitter and other popular social media platforms.
- Here are my five favorite editing tools, some have a medium price tag, and some are free. The price you pay is up to you based on the level of functionality you need.
1)For video editing I use Camtasia;
2)For video hosting you can use YouTube, which is free, but I use Vimeo to get some extra features;
3)For quick video recording of messages, I use Loom, but Bonjoro does have additional versatility but it’s a little higher in price;
4)For icons I use Icon Finder;
5)For stock pictures I use 123rf, which has various pricing levels. There are many free photos available online, if you don’t mind settling a bit and spending more time finding a good picture.
Some video editing websites will even provide you with trending video information about different social media platforms. Some have a good dose of information, and you’ll get a feel for what works and what doesn’t. Have a look at Facebook’s Creative Hub. They’ve listed tons of videos for ideas. Also, remember to name your video file appropriately as it will affect your video’s ranking (SEO or search engine optimization).
Armed with these guidelines you’ll be able to narrow the search for your perfect video editing tools. As your skill level improves, you may want to upgrade to more advanced editing tools. But for now, stick with simple tools that are easy to master. Happy editing!
If you’d like to get more information, click the link below. Thanks, and see you next time.