Hi, Dan Sheehan from Social Merlin back again for another Marketing Minute. Today’s topic: “Financial Advisors’ Best Way to Plan a Video Storyboard” is packed with practical tips to help you create a storyboard before creating and recording video for your online marketing. A storyboard is a simple graphic representation of how your video will play out. It’s a sequence of squares with pictures and notes relating to the script. Just think of a comic strip as an example, and you’ll be able to create a simple storyboard in a flash.
As a financial advisor, you want to attract ideal clients every month, the challenge is to create compelling content that will attract them to you. Video ads from two to five minutes are a great tool to use to do that. To effectively use those minutes, a storyboard will help you focus on the salient points and maximize the impact of your message. It may be intimidating at first, but you’ll appreciate the direction it provides. You’ll be able to lay out what you’re going to need and provide clear guidelines for you to follow. It requires planning upfront but will save you time in editing and revisions later, making it well worth it. And you can use what you create as a template going forward to more easily produce this type of content.
Start with your storyboard thumbnail sheet; templates are available online or draw up your own. Consider the following as you start populating each square in your storyboard with notes and sketches:
1. Decide what shots, pictures, graphics, etc. you’ll need for each part of your script to bring it to life.
2. Consider the ideal location to do the recording, where the video recorder should be placed, the lighting, the sound, etc. Again, after doing it successfully once you’ll then have a framework to use over and over.
3. What props (if any) must be in the frame?
4. Keep it simple, at least at first, so pick a visual theme and make it consistent throughout your video.
5. Add notes with simple sketches to each square in your storyboard, I use stick figures – I’m not very creative, along with lines from the script to be spoken in each scene.
6. Don’t forget to include a CTA or call to action?
Review your storyboard and run through your script. Make sure everything is coherent and in a logical order. Add text captions as users often have their audio muted, especially if they’re watching on their mobile devices.
Your first storyboard may be a little daunting, but it’s a great tool to help your video production, so sharpen your pencil and start storyboarding.
If you’d like to get more information, click the link below. Thanks, and see you next time.