Hi, Dan Sheehan from Social Merlin back again for another Marketing Minute. Today’s topic: “Financial Advisors’ Video Marketing Toolbox: Lights, Camera, Action” will assist financial advisors in organizing their video marketing campaigns. Video, as stated in previous blogs, is a useful tool for building trust and creating awareness of you and your financial services. While preparing for your video marketing campaign, I’d like to give you practical pointers to keep in mind. Today’s topic will boost your confidence by giving you some of the contents for your video toolbox, as you fine-tune your video recording preparations.
One of your primary concerns of ‘Do–It–Yourself’ video may be that your recordings won’t be professional enough. You want to attract those perfect clients every month without bringing in expensive marketing agencies. Also, you may not have the budget for pricey video recording equipment. Still, it’s essential to strike a balance between budget and professionalism. And that, is easier than you think.
Nowadays, our Smartphones are equipped with advanced technology that makes producing quality videos a breeze. You don’t need expensive video equipment to get started. Here are five suggestions to professionalize your video recordings:
1. Invest in a small Lavalier Microphone. You wear it on your lapel, and it plugs into your smartphone. It will take your audio quality to the next level. Avoid recording outdoors with wind, traffic, or other noise unless you’re doing an outdoor Facebook Live. If you are recording outdoors try to adjust as much as possible to the environment you’re in and use a windscreen cover on your mic; most Lavalier’s come with one.
2. Get a lightweight tripod to mount your phone. Position it at the right height, just at your eye level, and angle properly for your recordings. A stable video recording helps your audience focus on you and your message. And invest in a Osmo Mobile 2, which is an inexpensive, lightweight handheld gimbal that holds your camera phone steady and level as you move; it also has a start/stop control at your fingertips.
3. Use a recording venue with ample natural light. You could also use a lamp, but daytime recording with natural light is more appealing. Face the light source while recording, so there aren’t any shadows on your face.
4. Choose a suitable background setting for your video. A plain colored background can be highly effective and less distracting than an outdoor scene, for example.
5. And finally, avoid all distractions. Make sure there are no barking dogs, cell phones are on silent, and the family understands you need silence during the recording session unless, of course, that’s what you’re trying to capture.
Do as many practice sessions as necessary to become familiar with your script and sentence rhythm, and to just get use to recording yourself; you may not believe me, but after a while it becomes fun and second nature. You may have to adjust your script slightly to avoid tongue twisters. Have your script printed and placed somewhere behind the camera where you can cast an eye on it. Most people struggle initially, so do not be deterred; practice makes perfect.
You can also use a teleprompter app, such as BigVu or others that will show you your script while allowing your phone to record your session. You can adjust the text size, the recording speed, etc.; it’s really a nifty little app.
With a little bit of effort, and despite a tight budget, you can have a quality online video marketing campaign up and running in no time, as an effective way to promote you and your services as a financial advisor. You’ll not only be delighted with the end-product but rewarded with many new leads.
If you’d like to get more information, click the link below. Thanks, and see you next time.