Hi, Dan Sheehan from Social Merlin back again for another Marketing Minute. Today’s Topic: “How Does SEO Help Financial Advisors?”
When I speak to Financial Advisors about social media marketing and I mention “SEO,” I see their expression change from keen interest to despondence. Often they don’t understand search engine optimization and don’t see the benefit of using it. It may sound rather technical and daunting, but I’d like to demystify it.
SEO is simply the science behind making your website more visible in search engine results. The easier it is for people to find your site when they search for a local financial advisor, the more traffic will go to your website. This traffic is also known as “organic” or “direct” traffic, and it will generate inbound leads for you. Ideally, you’d like your website to rank on the first page of Google’s search results because people rarely scroll beyond the first page.
If you don’t have a budget for paid advertising to drive traffic to your website, then SEO is ideal for you. It reduces inbound lead generation costs by up to 60% compared to the cost of outbound leads. Outbound lead generation would involve cold calling, reaching out to client referrals, and paying for advertising.
If your site ranks above your competitors, then chances are, you’re getting more new visitors than they are. More website visitors mean more requests for your lead magnet and more subscribers to your mailing list. This presents you with the ideal opportunity to nurture the relationship with prospects until they’re ready to book a consultation. Organic leads are 15 times more likely to convert than outbound leads. By the time somebody searches for a financial advisor, their intention to appoint one is usually high. It’s up to you to help them find you through SEO.
More traffic to your website also means more people will read your blog articles. This amplifies your authority as you share helpful information to educate your prospects. What’s the point of investing all that time in quality content when people can’t find you in their searches? The more visitors you have to your site, the greater the impact on your SEO ranking. This momentum helps keep your listing near the top, where your target market will keep finding you and clicking through to your site. So, it’s worthwhile to improve your SEO ranking. Creating that level of visibility and awareness will pay off “big-time” in the long run.
Don’t underestimate the power that SEO has in conveying the strength of your business brand. People associate high rankings with credibility and legitimacy. This is especially necessary if they’re going to trust you with their finances. A great user experience, with a fast-loading, easy-to-navigate website, contributes to a memorable first impression. Quality content ensures that they interact with your website. As they click on keyword-rich links, your SEO ranking gets boosted too. Designing your website for easy display and navigation on all devices will further improve your ranking.
Remember that your keywords are the key to SEO ranking. Your library of keywords that are specifically picked to target your niche market becomes the thread for all your marketing activities. When you integrate keywords in your content, headers, and image descriptions in social media posts and your website, it creates SEO momentum. Quality content rich with keywords will ensure that it gets served first to your target market.
Search Engine Optimization is a marketing strategy that will give you a significant competitive advantage. The sooner you become intentional about boosting your ranking, the sooner you can utilize the momentum to reap lead-generating rewards that will eventually lead to new ideal clients.
What’s your biggest marketing problem? Before you lose another ideal client get this and other issues resolved today by going to my website, socialmerlin.com, or click the link here now. You can also ask a question, make a comment or just get more information, and I will personally respond to you super-fast. Thanks, and see you next week.