Hi, Dan Sheehan from Social Merlin back again for another Marketing Minute. Today’s Topic: “How Does a Financial Advisor Increase Website Traffic?”
How confident are you that your website is generating leads? How do you increase traffic to your site? By traffic, I mean attracting your ideal prospects. Many financial advisors find their websites ineffective to generate new leads for them. It serves more as an online directory, with very few prospects visiting it. Perhaps you feel as if your website got lost somewhere in cyberspace. I’d like to give you some helpful tips on how you can turn your website into a traffic magnet. More visitors mean greater access to your target market and a steady inflow of leads into your conversion funnel.
To attract more visitors to your website you need to focus on the following four key areas:
- Optimize all your content for search engines to categorize and promote it through algorithms, which are merely sets of rules to solve a problem or in this case find an answer to a search query. SEO optimization is probably the most effective way to increase traffic and ensure the longevity of your site. Use trending keywords to reach your ideal audience. The key lies in attracting targeted traffic, not just a multitude of uninterested visitors. Incorporate keywords in your posts, headlines, and images. Experiment with some long-tail keywords that are phrases people use when they search. You can also incorporate internal links between your pages to refer to related content. When your visitors click on these links and navigate around your site, it increases the site’s ranking and credibility. According to Google, almost 50% of searches have local intent. This means that people will be searching for a financial advisor in their vicinity. By creating a Google My Business profile, you can leverage local search optimization to drive local traffic to your site.
- Produce high-quality content frequently to amplify your authority. Ensure that your website has a section for blog pages. Publish insightful and educational content with your niche in mind. Place yourself in the reader’s shoes and serve content that they’ll find so valuable that they feel compelled to share it with others. Make sure you incorporate keywords in all your content that will attract your target market.
- Incorporate social media to drive traffic to your website. Make sure that the link to your website is included in all your social media posts. Insert social media share buttons on your blog posts so that visitors can easily share your content with others. Create a business page for your advisory services on all social media networks and include your web address. Connect with people you meet on Facebook and LinkedIn to keep your social network growing. Highlight some of the key thoughts of your blog articles in your social media posts to entice prospects to click on the link and visit your site.
- Never underestimate the power of attraction. It’s so important to ensure that your website and its content is freshly designed and appealing to your audience. People love catchy headlines and video content. Produce more of the things that they are attracted to. It communicates that you are relevant and interested in your target audience. A valuable lead magnet should draw them to a professional-looking landing page on your site where you can capture their contact details. The landing page should also be designed to take them on a journey to explore the rest of your website, as well as amplifying you as an expert.
Make sure that your website opens quickly, is easy to navigate and displays perfectly on all devices. Your target audience will therefore be more likely to stay on your site and interact with its features. Once they’ve signed up to continue receiving content through emails or on your site, you will have the opportunity to nurture those leads and establish trust over time, which will ultimately lead to more ideal clients.
What’s your biggest marketing problem? Before you lose another ideal client get this and other issues resolved today by going to my website, socialmerlin.com, or click the link here now. You can also ask a question, make a comment or just get more information, and I will personally respond to you super-fast. Thanks, and see you next week.