Hi, Dan Sheehan from Social Merlin back again for another Marketing Minute. Today’s Topic: “How Can a Financial Advisor Do Business During the Coronavirus Pandemic?”
In the wake of the world-wide COVID-19 crisis, our ways of working must change drastically. The coronavirus has brought on a healthcare crisis, social avoidance, isolation, and economic turmoil. Many financial advisors had to set-up home offices and are working in isolation. They’re now at home juggling work and family time. All this is a huge adjustment and requires the cooperation and consideration of every member of the family.
The stress of maintaining your level of productivity and growing your business while working from home can be overwhelming. Advisors usually rely on face-to-face meetings and networking events to convert prospects. Now, more than ever, you have to leverage social media marketing and the technology at your disposal to reach your target market. I want to give you valuable pointers on how to do business successfully during this time.
The economy is under enormous pressure, and people’s financial circumstances have changed virtually overnight. They need financial advice to mitigate risk and make the best possible decisions given the circumstances. Be proactive, and schedule video conference calls with your existing clients to understand their current needs in this environment. It may spark a wave of new referrals for you as well.
There are many great tech tools available to stay in contact with your teams and clients during this time. Check out this website: techagainstcoronavirus.com. It contains many free resources. Choose the tools that are intuitive and user-friendly based on your level of expertise to facilitate workflow and video conferencing. You can also ask your clients what their preferences are. Microsoft Teams, Zoom, Skype, Whereby, and Google Meet are all great tools. Make sure you’re comfortable with and know exactly how to the application(s) you choose. Share the participation link and instructions with your client or prospect in advance before your scheduled meeting. You can even give them a call and talk them through the set-up process if they’re struggling.
I suggest you do a practice run through your presentation so that you can switch between video and presentation or screen-sharing with ease. Check that it all flows seamlessly. Test the video quality and sound beforehand. You should be in a well-lit area (preferably with natural light) away from household noise. Make sure that you’re facing the light source and that your backdrop is uncluttered and not distracting. It’s important to dress and groom as if you’re meeting in person. Your professionalism will communicate that you value their online time as much as you would a face-to-face meeting.
Use social media during this time of uncertainty to amplify your authority as a financial advisor, but more importantly as a caring and concerned person. You may have struggled to find the time in the past to set up a social media calendar or preschedule your posts on Hootsuite or Buffer. Now is the time to create relevant content that will inform, reassure, and educate your target audience. People spend more time on social media when they’re at home. Make use of the opportunity to create awareness and build trust.
You can schedule a webinar or roll-out an email drip marketing campaign to attract new leads. Here are three important questions that many people are asking that you can use as pertinent topics during this time.
- What is the outlook for the markets and our economy?
- Should we reassess the risk tolerance of our investments?
- Is now a good time to allocate investment funds to some undervalued stocks?
For many people the novel coronavirus pandemic has been a harsh financial wake-up call. Your services and expertise are needed during this time of uncertainty. Use this time of isolation to create more useful lead magnets, to expand your network and attract ideal prospects into your conversion funnel, but above all is to really try to help people.
What’s your biggest marketing problem? If it’s not having enough high value leads next week, I’ll give you our totally done-for-you solution that will solve this marketing problem or just go to my website, socialmerlin.com, or click the link here RIGHT NOW! Thanks, and see you next week.