Hi, Dan Sheehan from Social Merlin back again for another Marketing Minute. Today’s Topic: 5 Important Blogging Guidelines for Financial Advisors
You’ve seen the benefits of blogging for financial advisors and how it can help you differentiate yourself from competitors. Many owners start strong but run out of steam a few months down the line because they lack structure. Do you wonder how often you should write, how long the articles should be, and how to keep the momentum going?
I want to share 5 helpful blogging guidelines with you today:
- Blog Frequency – As a financial advisor, you should update your blog posts one per week, but twice per week is preferred. It may sound excessive, but you increase the probability that your blog will be found by search engines, linked to, and shared on social media.
- Blog Length – Your posts should be an eight-minute read or contain approximately 1,000 words up to 2,000 when the topic requires it. Research shows that with informative topics, slightly longer blog posts are more popular. Readers prefer in-depth coverage of informational financial issues.
- Blog Formatting – It’s essential to break your content up with sub-headers and bullet points to create visual diversity. Readers scan chunks of information, so the salient points need to stand out.
- Incorporate interesting elements into your blog – Use eye-catching graphics, infographics, and charts to tell the story. Include photos, but a video clip that includes you would be more effective in making that personal connection with your audience.
- Blog Scheduling to keep you on track – A simple schedule on Excel or even a piece of paper will ensure a regular flow for your blog post entries and eliminate overwhelm when planned properly. For the posts themselves simply draw columns down a page with these headings:
1) Avatar/Niche/Target Audience – up to you
2) Blog Topic & Prominent Sub-Points
3)Keywords for SEO or Search Engine Optimization
4)Call to Action (CTA)
5) Publishing Date
Again, you can shorten those and abbreviate them to your liking.
Complete a realistic schedule for the next month and set time aside for research, writing, and reviewing your blog entries. Initially, it probably could take you up to 3-6 hours to complete a 1,000 – 2,000-word article, but with practice, you can reduce that to two hours or less.
Your blog posts are a great way to connect with potential clients and drive leads to your website, so with a little patience and persistence, you’ll realize the benefits very soon.
If you’d like to get more information, click the link below. Thanks, and see you next time.