Hi, Dan Sheehan from Social Merlin back again for another Marketing Minute.
Today’s Topic: “4 Common LinkedIn Mistakes Financial Advisors Make”
Have you’ve been feeling a little frustrated lately because you know LinkedIn has phenomenal lead generation potential, but somehow, you’re not getting the desired results? I want to share some common mistakes financial advisors make, which causes them to miss out on hitting their lead targets.
1. Not being clear on your ideal client. When a prospect views your profile, it should be crystal clear to them who you serve and what value you offer them by solving their financial problems. Your profile needs to be client orientated. Incorporate this into your professional headline so that it speaks directly to your niche market.
2. Not sending connection requests to everyone you meet. Many opportunities to connect slip away simply because advisors don’t send a connection request after meeting someone new. By leaving it for a couple of weeks, it’s less likely that the person will remember you or accept the connection request. LinkedIn is a networking platform, so even if the person isn’t your ideal client, he’s probably connected to someone who will be. Remember to view their profile and then customize your connection request with a personal message referring to where and when you met them. You can also include a friendly comment about something that stood out when you met or in their profile.
3. Forgetting the Call To Action (CTA). If your profile is missing a CTA, you’re missing out on opportunities to generate leads and start building a relationship with potential clients. You can offer them a report, checklist, or retirement calculator as a lead magnet.
4. Falling into the hard-sell trap immediately after connecting. As tempting as it is, new connections should not be bombarded with financial products and service offerings right away. It doesn’t work, and often the damage done is irreparable. It’s important to establish a trusting relationship over time. Networking and converting prospects into clients can involve many small steps. Patience is required in executing the strategy.
Financial advisors who’ve been successful in social media marketing and networking, consistently follow a system to grow their client base. You need to have a system for connecting and expanding your network, for staying in touch through likes, comments, and shares. You should generate and share valuable content to establish yourself as an authority and respond when a connection is ready for a consultation. The combination of daily networking discipline and a system that is matched to your prospect’s journey will lead to great results!
If you’d like to get more information, click the link below. Thanks, and see you next time.