Hi, Dan Sheehan from Social Merlin back again for another Marketing Minute. Today’s Topic: “3 Top SEO Secrets for YouTube Success.”
When you invest significant time in creating impactful videos for your target market, you want the best possible reach and ranking on YouTube. Search engine optimization (SEO) will determine the visibility and discoverability of your video content on YouTube. SEO is vital to increase daily targeted views and organic growth. The more views you get, the higher your video will rank.
Here are 3 top SEO secrets that will help improve your video rankings:
1. Keywords. Keyword research underpins everything you do in SEO. Because the ranking algorithms between YouTube and Google are similar, you can use Google AdWords’ free Keyword Planner to identify possible keywords and phrases. Use these in your headings and descriptions to improve your ranking. Keyword Planner indicates the average number of monthly searches for each keyword so you can gauge the demand.
2. Develop a keyword library and review it regularly. Test words and short phrase combinations that would appeal to your niche in the search engine. View related videos and see how many views they receive. Selecting only the top-ranking keywords initially may not be the best tactic because you will not be able to compete with the top-ranking YouTube videos when you start out. You need to find a balance between keyword demand and lower entry competition to see where you could realistically rank, and let the keywords work in your favor.
3. On-Page SEO and Off-Page SEO.On-Page SEO refers to the variables you can control on your own YouTube channel. Like quality content that generates more views and subscribers or keyword-rich headings and descriptions for your videos. You can also insert URLs in your descriptions, and there is ample space to expand on your keyword phrases. These will all drive internal traffic through YouTube searches as well as their Suggested or Recommended videos.
Off-Page SEO refers to the ranking factors that are a force behind the site or page. This could include backlinks from other websites, social media promotion, and embedded videos in other groups or forums. This generates more external traffic.
To view your Traffic Source Type Analytics, go to your YouTube Internal Dashboard and click on Analytics. You’ll be able to see a precise breakdown of your internal and external traffic sources.
Invest in a solid SEO foundation whether it be for YouTube, your website, etc. as part of your long-term marketing strategy. It will pay off in years to come when your video and other content are still delivering value, ranking higher, and creating lucrative visibility for you.
If you’d like to get more information, click the link below. Thanks, and see you next time.