Hi, Dan Sheehan from Social Merlin back again for another Marketing Minute. Today’s Topic: 3 Tips on How to Promote Your Blog.
You’ve been investing significant time in researching and writing content, but you may be disappointed by the lack of traffic to your website. If you’re writing quality content that appeals to your niche market, the problem might be lack of blog promotion. If you don’t promote your blog, your social media network won’t know where to click and share your content.
Practice owners should routinely promote blog posts on the primary social platforms like Facebook, Twitter, and LinkedIn, but also on secondary platforms like YouTube, LinkedIn Publisher, and industry-specific collaboration platforms.
You should schedule ongoing social media posts promoting your content for weeks after it has been published. There are some free nifty scheduling tools you can use to save you time. Instead of manually uploading posts and keeping track of when they should be published, you can schedule automated distribution in advance and be confident that your social media marketing continues even while you’re focusing on other things.
Hootsuite allows you to advance schedule up to 30 posts and manage your top 3 social media profiles in one place. Their free plan includes basic analytics with growth statistics and RSS feed integration.
An alternative is Buffer. You can advance schedule up to ten posts and manage 3 social media profiles. They also offer the use of their Chrome browser extension; mobile app features, and image creator to create and schedule content for the time your audience is online.
Here are 3 tips to promote your blog posts and make them more shareable:
- Add appealing graphics, title, and enticing meta-description, which is the summary underneath the graphics and should contain your keywords. It’s a valuable, reusable piece of information that “sells” your blog post.
- Highlight vital points in your blog by designing them as quotes in social media images. Canva provides fantastic design ideas.
- Create a short video promo of your blog and how your blog posts help your target audience.
There are many great ideas for repurposing content to extend your blog posts’ and writing efforts’ mileage to attract more traffic, which will generate more leads. We’ll discuss this topic further in upcoming Marketing Minutes.
If you’d like to get more information, click the link below. Thanks, and see you next time.