Hi, Dan Sheehan from Social Merlin back again for another Marketing Minute.
Today’s Topic: “3 Reasons Why You Should Get Onboard with LinkedIn’s Lead Gen Forms.”
Online forms are a powerful way of collecting valuable leads. The challenge lies in getting prospects to fill them out accurately and completely – especially when they’re using a mobile device. Landing pages for lead magnets usually take people away from the LinkedIn platform, which does not create a seamless user experience.
LinkedIn’s Lead Gen forms solve both these issues by helping you collect high-quality, accurate leads. The main benefits of using it are:
- You can generate many reliable leads for your financial advisory practice
- Easily access and manage your new leads
- Monitor and track the ROI of your lead generation campaigns
Let me explain how it works. When you create a Sponsored Content ad campaign, you will add a call-to-action (CTA). This is designed to send prospects to your lead magnet. It could be a Retirement Planning Checklist, or a short E-book on Budgeting, etc. depending on the target audience. When the LinkedIn member clicks on your ad, a pre-filled form appears with their profile details – name, contact info, job title, location, etc. They don’t need to type anything, making the process much simpler for them, and ensuring you get accurate data.
LinkedIn members are more likely to keep their details up to date because it is a professional online community, so the contact info you receive will probably be more accurate than other strategies. After submitting the lead form, your prospect will automatically receive a “thank you” page, connecting them to your offer or promised content.
It’s easy to download and manage your leads on LinkedIn with Campaign Manager. You can integrate the leads with your CRM or marketing automation platform.
It’s essential to track and measure the impact of your Lead Gen campaigns. The reports in Campaign Manager lets you keep track of your ROI. You can see the status of your campaign; the total amount spent on your Sponsored Content ad; the total number of Leads collected during a specified period; as well as the Lead Form Completion Rate. You can even see the number of clicks on the CTA, the intro text, ad title, and image, which gives a good indication of what drew people to your ad and therefore what’s working best.
Having a scalable, accurate lead generation tool is appealing to any financial advisor. When it also creates a simple, seamless user experience for your prospects, it’s worth pursuing. Get started today by creating a new LinkedIn Sponsored Content campaign and selecting the “Get Lead Forms” button.
If you’d like to get more information, click the link below. Thanks, and see you next time.